Observe Since ‘98 Releases Outstanding ‘Royaume Du Sauvage’ LP

Observe Since ‘98 delivers yet another audacious album! The project is titled Royaume Du Sauvage. It features a slew of the hottest underground hip hop artists, such as Jamil Honesty, Vic Spencer, Sully Nomad, Hus Kingpin, Tha God Fahim, Snotty, Jay Nice, El Camino, Cousin Feo, Lord Juco, Nino Graye, Mooch and many more notable emcees! There […]

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Smoovth, Maverick Montana, Rigz & Codenine Deliver that “Bolivian White”

Observe since 98 of Loretta Records rounded up members from The Winners, Da Cloth and Tragic Allies for the smoking joint “Bolivian White”. Smoovth, Maverick Montana, Rigz and Codenine tear into the Latin tinged soundscape, dropping superior rhymes. It was a collab that made for a solid track, with the individual dynamics of each emcee. “Bolivian […]

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Observe Since 98 Drops “My Aroma” Featuring Ty Farris, Mark 4ord & Lord Juco

Hip hop producer Observe Since 98 has been on the scene for a while… ’98 to be exact. He re-emerged as a producer and started Loretta Records! Loretta is known to drop groundbreaking releases with artists like Benny the Butcher, Crimeapple, Sadhugold, Evildewer and many more. Observe took a hiatus after his project Portrait of […]

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