With his long-awaited Language LP finally set to drop in October, Vocab Slick ramps up the hype for the project with the stylish new video for “What It Is.”
The track finds the Bay Area emcee teaming up with frequent collaborators Surebert, who provides the grimy, bass-driven production, as well as Starski, who’s on directorial duties in the visuals. The clip centers mostly on Vocab as he talks his sh*t to the camera in a number of different, dimly lit settings, with visual effects provided by BREEDSWORLD.
It’s a fitting setup for “What It Is,” primarily because the track itself does lean into the slightly darker side of the rapper’s mindset. With good reason, of course, because he’s clearly tired of all the BS, like other people trying to weigh him down with their unfounded opinions and criticisms. It’s just too bad for them that he’s too focused and well-equipped with lines like:
“Truth is, I’m ruthless/ And known for overdoing anything I ever thought was worth pursuing/ Y’all foolish and clueless/ Prone to being stupid to ever think I’m nothing but superhuman, a mutant.”
Check out the visuals and head over to your preferred digital retailer or streaming platform to support. The Language LP is due out Oct. 29 on all major DSPs via DR Music, which will be supported with a West Coast tour that’ll kick off on Nov 03 through the 20th. Tour schedule to be announced shortly.