Premiere: “The Time Is Now” For Both Roccwell & Wildelux In Latest Video

After more than 20 years in the rap game, Wildelux is not finished. Choosing to go the grassroots route instead of mainstream his entire career, he has managed to build up a small following throughout the world. Originally from the Bronx, living in LA for 15 years and now residing in Japan, Wildelux still continues to work with some great producers and artists and still manages to tour the world.

In 2017 he met Munich/Germany based beatmaker Roccwell, who already had collaborated with the likes of Ruste JuxxBorn UniqueCraig G and many more, in Kyoto/Japan. The vibes between them from the start were strong. They decided to build on some music – the outcome is the video single entitled “The Time Is Now” from Roccwell’s upcoming producer album Still Lovin’ Boombap.


The video was shot on location in the Bavarian region of Southern Germany. “The Time Is Now” refers to the present, this moment of making good quality music. In the world of catchy simple songs, with corny choruses, empty emotions and lack of substance, “The Time Is Now” sticks out with vibrance and energy in the current dull soundscape of music nowadays.

Many have asked how did Roccwell and Wildelux first link up together? The internet is a commonplace for people to conduct business, shoot the breeze or just to be entertained.

As for Roccwell and Wildelux that internet connect turned into a real-life face to face meeting in Japan, where Wildelux is currently residing. Through a mutual friend, the two linked up for dinner and drinks and from there a great working/friend relationship was born. Soon after the two collaborated on an EP entitled The Nomad In No Man’s Land. The first video “Make It Hot ” was shot in The Philippines with the absence of Roccwell.

Wildelux & Roccwell

This time around that situation would not happen again. When Roccwell was recruiting artist for his new project entitled Still Lovin’ Boom Bap, they made an effort to be in the same place at the same time for the video shoot. Musically, they picked up where they left off from the last project but visually they needed to be more cohesive for the song. “The Time is Now” was shot on location in the Bavarian region of Germany in the city of Munich on a cold winter day. The director of the video Philipp Ledényi wanted a different backdrop for the scenes, so the mountains of Brauneck were chosen to set the tone. Sit back and rock out to that realness, as two great minds come together and do their thing.

Still Lovin’ Boombap – the slogan with which the Munich-based beat-maker Roccwell titles his album stands not only for his unbroken love of the Boombap sound, but above all for the daily struggle of the Hip Hop generation 35plus. Bringing family, job and music under one roof is not only for Roccwella challenge. Especially in an expensive city like Munich, which likes to give the protagonists of the subculture the cold shoulder. Against all odds, however, the passion for classical rap has never left Roccwell. It embodies an attitude to life that has shaped him for 25 years now, even now that he is a family man with responsibility. Selling yourself to the mainstream for a few Euros with shallow beats, pop melodies and a pinch of autotune? Not his thing – even if it would make things a lot easier.

On Still Lovin’ Boombap, Roccwell gathers not only the 90s heroes QnC (Q-Ball and Curt Cazal – the latter from the legendary JVC Force), Craig G and Maylay Sparks but also other hungry underground mcees from the USA like M-DotRuste JuxxBorn UniqueWildeluxBankai Fam or Glad2Mecha. It was equally important to him to include scratches in the songs as often as possible, for which DJ Case12FingerDan and B-Base (Soulbrotha)DJ Danetic (Snowgoons), DJ LP2DJ Tricky and DJ Skruff contributed numerous cuts.

Grown Men Rap as a timeless alternative to the hysterical search for the next hype… too old for this shit!


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