Energetic hip hop duo, Too Many T’s, pay homage to society’s hard-workers with their latest single, “Work Ethic”.
Teaming up with French heavyweights Chill Bump, the upbeat track explores the benefits of finding your purpose and persevering. Fittingly, the collaboration itself is the result of Too Many T’s own musical journey with tours based Chill Bump inspiring the pair in their early music career.
The eye-catching accompanying visual features three videos, one for each vocalist on the track. Filmed in single takes across South Korea and France, the vertically stacked videos play simultaneously, created with mobile device viewers in mind.
LA FAM ILL was written in Asia, recorded in UK and produced in France with 14 European artists from Chinese Man to Yoshi. In a world of building up walls and pushing through Brexit, Too Many T’s are crossing borders and connecting people through music.
“Your brain will think it’s listening to classic, golden-era hip hop, but your arse will know it’s dancing to a formula that’s been updated” – Eddy Temple Morris