Recently, rising hip hop artist RJ Payne released his 4th installment of If Cocaine Could Talk. He rallied some hip hop dynamos to create the ultimate project. Secure your copy now: https://iamrjpayne.com/
The collaboration with hip hop legend O.C. from D.I.T.C. is electric! The cleverly paired duo mesh magnificently. The superior production by Chukk James on the single “Appleton & Peretti” is a masterfully crafted eargasm. The visuals give me chills. It takes us into the sanctuary of the D.I.T.C. studios where we see a dope tribute to Big L (RIP). I’ve always felt RJ Payne reminds me of Big L in some ways. The magnetism energy and mic presence L had is unparalleled to say the least. But RJ embodies that same zest and vigor for the craft in my humble opinion.
Now let’s touch on the king O.C. His commanding performance in this visual left me in awe. Trust, I know he gets busy but this video shows how his lyrical dominance, longevity, and legend status are well deserved. RJ Payne lends his raw unabashed talent effortlessly. The chemistry is undeniable. This video was shot by Focused Films. They did an amazing job capturing the essence of this song. I want to see more passion like this in videos. Salute on a well thought-out concept with perfect execution.