Needless to say the album If Cocaine Could Talk 4 is dope. Emerging Hip Hop artist RJ Payne always gives the fans an outstanding delivery. He is known for his cadence, masterful punchlines and hardcore wordplay. He has garnered the co-sign of many hip hop veterans who see great potential. This project is a well crafted body of work from the concept to the artwork and the music. I asked RJ what inspired the concept behind this project and he replied,
“The series #ifcocainecouldtalk is based on using the cocaine business as a metaphor for running my label. The music is the cocaine and the gun references are different flows.”
The project has some innovative production. Producers include Neff, Stan Da Man, Fonkstarr, First Donz, Myth, Chukk James and Brian Blaze. One of my favorite joints is “Frankie Needles” and some other standout tracks are “Dutta Man”, “Keisha’s Gun” and “Nino Theory”. The project features hip hop greats like legendary O.C. of D.I.TC , Elzhi and many more!