Hip hop producer Observe Since 98 has been on the scene for a while… ’98 to be exact. He re-emerged as a producer and started Loretta Records! Loretta is known to drop groundbreaking releases with artists like Benny the Butcher, Crimeapple, Sadhugold, Evildewer and many more. Observe took a hiatus after his project Portrait of a Savage and now he’s returned to produce some dope projects with some more underground hip hop favorites.
His latest installment is titled Return of a Savage! The first single “My Aroma” which features some heavy hitters like Ty Farris, Mark 4ord and Lord Juco. Each artist delivers sizzling bars to the well crafted production. Let me just say, the artwork is impeccable! Definitely eye-catching! “My Aroma” is a hardcore banger and I’m excited to hear the project in its entirety! In the meantime, enjoy this heat!