Buck-N-Nice delivers the cinematic video for their head snapping track “EMAG”. The duo made up of rapper SawBuck and deft beat master DJ So Nice. The visuals were shot by director Patrick Lozinski in the duo’s hometown areas of Ottawa and Gatineau and play out like a mobster mega-flick ensconced deep within the music industry.
“The careful placement of visual metaphors in this video represent the many thoughts and moods that artists can have towards themselves,” details the video’s director and producer Patrick Lozinski. Makeup was done by Noure Manuchakyan. “The video was built around the notion that when it comes to success and money, artists are constantly beating themselves up about it.”
“We stayed consistent with the messaging throughout the album,” Buck-N-Nice add. “We have strong principles of independence, which we show and Patrick captures well in the video. We place our integrity above all else, and show there’s nothing we’d do to sell ourselves short and nothing we would not do to stand up for ourselves against the evils of the music industry.”
“EMAG”, is the lead title track off the pair’s sophomore release — available now