Lawrence Arnell f/k/a Diamondback is poised for a new beginning as he drops his proper solo debut titled Beast or Brethren.
The Philly raised emcee has been in the game for years and has acquired enough experiences to last him a lifetime. Arnell has seen it all and then some. But he’s mature and wise enough to live in the present and glance at the future, all while crafting some of his most authentic and finest music to date.
“I want to show the world that you don’t have to pretend to be something you’re not in order to entertain.” — Lawrence Arnell on his debut album, Beast or Brethren
Beast or Brethren marks a major step forward for the rapper who made a name for himself with raw rhymes alongside Jedi Mind Tricks and the expanded Army of the Pharoahs crew. There may be ferocious barbs littered throughout BoB, but there’s a genuine artistry at hand, too, that exceed beyond battle bars and bravado. You can hear this on the real-life immediacy of both “Dirty Larry” and “Real Recognize” featuring Baby Blak and Frank Koufax.
The album sees the rapper collaborating with producer Rob Viktum who crafted the entire project giving it the necessary cohesiveness and an instantly recognizable gel between the two, which Arnell chalks up to Viktum’s unique approach that allows for the chance for emcees to really breathe on each track.
In promotion of Arnell’s long awaited debut effort, the Philly spitter is pleased to christen his album launch with the MDot Media-directed visuals for the project’s opening cut, “Pressure Cooker.” Check out the visuals, and head over to the digital retailer of your choice to support, Beast or Brethren, which is available now via Cinema7 Multimedia Group.